How should we think about adding a new feature to food delivery app?

Question

An food delivery app (like UberEats or Doordash) is considering adding a new feature that allows users to order packaged meals.

How should the company think about evaluating this opportunity and coming up with a go to market plan?

Answer 1

Hi there,

I assume this is a case prompt :) It might make sense to come up with a suggested answer that we can give feedback on. It's more helpful for you this way.

Best,
Cristian

Answer 2

Hi PK,

Why are they doing this?

Are they still in 0 interest rate world and going for top-line growth and market share?

Or are they looking to turn profitable?

You've forgotten the #1 most important thing for any prompt/case: The Objective

Answer 3

Please provide a suggestion on how you would approach solving this case. By the way, it is critical that one has the full perspective on the case context and objectives. Understanding why they want to do this (context and constraints), what they want to achieve (objective) is critical to solve a case.