while reading the bootcamp articles, especially the "Mergers & Acquisitions" one, I observed that the terms market and industry are used interchangeably. For instance, the article talks about analyzing the target industry and mentions subpoints of market growth, market size...
However, I understand that a market is a geographic entity such as the European market and industry is related to industry sectors such as the chemicalindustry. In case of a market entry situation of a chemical company, I would assume they are interested in elaborating on new geographic markets (we consider entering China, South America...) and not other industry segments, or am I incorrect?
Would appreciate your comments on this?