Hi, share your knowledge with the community!

Market Sizing: How much (in $) of honey do humans consume in the world annually?

Anonymous A

Dear Preplounge Community,

How would you approach the following problem?

How much (in US$) of honey do humans consume in the world annually?

Looking forward to your ideas.


  • Upvotes
  • Date ascending
  • Date descending
Ric replied on 02/05/2017

I would split the population of 7b in people who have access and who do not have access to honey.

Then for the ones that have access I would split them into the ones who eat honey as it is (e.g. spread on toasts), the ones who prefer adding it to other types of food (e.g. milk, youghurt), the ones who use honey for cooking (e.g. baking cakes) and finally the ones who eat honey on food they buy (e.g cakes, cereal). I would calculate for each segment the average consumed per day and then the yearly consumption.

Then assuming an average cost per kg I would calculate the total cost. I have done the calculation and found roughly $42b.

Does it make sense or does anyone have a better way? Please share.



Anonymous replied on 02/08/2018

I would approach this by looking at demand for honey in a single household. Eg in my house we go through a 1/4th later honey in 2 weeks. So 1/2 Ltr per week.

Us number of households : 0population/2.5

assume about 50 percent of numbe of households consume hone: 320x.5/2.5 = 64 m

hone consumed per week= 64x 1/2 = 32 m l

honey consumed per year= 32 x 50 m l


Related BootCamp article(s)

Important Facts

It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.

9 Comment(s)

Market Sizing

Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.

12 Comment(s)

Getting Up to Speed

In order to repeatedly demonstrate prerequisite skills under the pressure of a real case interview, you need to learn the basics and practice cases.

3 Comment(s)

Related case(s)

Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case


Solved 30.5k times
4.5 5 891
| Rating: (4.5 / 5.0) |

Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitam ... Open whole case

Children vaccine

Solved 28.6k times
4.4 5 823
| Rating: (4.4 / 5.0) |

Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched th ... Open whole case

Gas station

Solved 20.7k times
4.3 5 407
| Rating: (4.3 / 5.0) |

How many gas stations are there in Paris? Suppose a friend of yours wants to open a gas station in Paris. What aspects should he consider? Open whole case


Solved 12.6k times
4.5 5 403
| Rating: (4.5 / 5.0) |

Your client, Fairway, is a manufacturer and supplier of golf balls. The company is acting globally in almost every market. They are now planning to expand to Portugal, but they do not have any information about the market there. Portugal is a small country in West Europe with a population o ... Open whole case