Market Sizing for Cars

automotive cars
New answer on Jul 02, 2019
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Alan asked on Jul 02, 2019

How would you estimate the number of cars in a city, not counting domestically owned cars?

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Vlad
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updated an answer on Jul 02, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

Depending on how well you know the city you can:

  1. Split the city area into avg blocks
  2. Segment blocks into highly / med / low traffic and make the assumptions about the # of cars per block (You can take peak hours)
  3. Assume certain % of cars that are still in the garage during peak hours

Alternatively, you can try to estimate the garage and parking space

Best

(edited)

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Alan on Jul 02, 2019

Hi Vlad, thank you for your reply. I think my question was seeking to estimate the number of cars not owned for personal use, which might include company cars, cars owned by taxi companies, etc

Vlad gave the best answer

Vlad

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McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
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