Market sizing

Market sizing
Edited on Aug 26, 2021
7 Answers
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Anonymous A asked on Feb 27, 2020

Hello community.

So most market sizings have two main segments (B2B & B2C). (e.g number of matresses, or number of light bubls). In a typical interview setting, would it be acceptable to clarify with the interviewer on which segments I should place emphasis on? and secondly, how could I pose the question?

thank you

(edited)

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Udayan
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replied on Feb 27, 2020
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If you were to estimate something like mattresses which arguably are sold in both B2C and B2B channels you could do the following

1. Clarify in the begining of the interview - just ask something like 'I believe mattresses can be both via B2C and B2B channels. For now would you like me to focus on B2C or both?'

2. The easiest way is to calculate B2C numbers and then add a multiplication factor in the end for B2B sales

All the best,

Udayan

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Francesco
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replied on Apr 01, 2020
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Hi there,

it is totally fine to clarify the segments. You could simply state something as the following “I believe in this case we could consider Segment A and Segment B; would you like to have an estimate for both of them or could we concentrate on Segment A only?”

Best,
Francesco

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Clara
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replied on Feb 27, 2020
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Hello!

Agree with Luca: altough your question is a valid one and you should be aware of the different segments, normally it is embebbedin the prompt .

Cheers,

Clara

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Luca
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replied on Feb 27, 2020
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Hello,

It's completely fine to ask clarification before to start, but usually the question will be like "Could you estimate the number of matresses in London?" or "How many light bulbs are sold every year in USA?" In these cases is already clear what are the cluster that you have to consider.

Could you make an example where you could consider both segments?

Best,
Luca

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Antonello
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replied on Feb 29, 2020
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Hi,
yes, it's totally fine asking clarifying questions at the beginning of the case to fully understand the objective. However, I recommend to do it in a proactive way, by stating your hypothesis instead of asking a broad question, e.g. "I would include in the estimation both mattresses for privates, in their houses, and for hotels, hospitals, ... Can I proceed with it?"

Best,
Antonello

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Ian
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updated an answer on Aug 26, 2021
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Yes, clarifications are generally advised if they help you formulate your solutions.

Like with any questions, you need to "pro-actively" ask in a hypothesis-driven way, rather than just ask.

So, for example, instead of asking "what are the segments," say "I believe the 2 main segments are this. I think I can just focus on this one because the 2nd is quite small...does that sound reasonable?"

Take a look here for additional practice! https://www.preplounge.com/en/management-consulting-cases/brain-teaser/intermediate/taxis-in-manhattan-market-sizing-229

(edited)

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Vlad
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replied on Feb 27, 2020
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Hi,

Yes, you absolutely should ask any clarifying questions that can remove ambiguity:

  • Units or dollars?
  • B2C / B2C / Both?
  • Timeframe
  • Etc

Best

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Udayan gave the best answer

Udayan

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