Read this somewhere once. That apparently Europe offices of McK are not using market sizing cases/estimations
Read this somewhere once. That apparently Europe offices of McK are not using market sizing cases/estimations
expert
Expert with best answer
Is it true that McKinsey offices in Europe tend to not use estimations in their interviews?
8 answers
It depends on the office where you are right that some offices often don't test basic market sizing/estimations. Having said that, it's a skill that is complementary to solving a case and so I would be prepared by familiarising yourself with different approaches (e.g., top-down vs bottom-up).
Doesn't sound right. Furthermore, if I told you they don't use them that much, would you not prepare it?
McK doesn't tend to ask "Why McKinsey". Does that mean you shouldn't prepare for it?
Absolutely not! Be ready for anything. Don't rely on rolling the dice of something "likely not happening" if you know already that it could happen!
(edited)
MBB are typically not using market sizing questions as standalone cases. Exceptions might be interviews for business courses, networking weekends, these kind of smaller things. But even in larger business cases market sizing might be one aspect of the case, to you'll need to prepare for them.
Bain London have 1 interview which is a stand alone market sizing interview — on Nov 24, 2020
Hi!
Nowadays, estimations/market sizings are not used very often in McKinsey's mature markets (Germany, UK, Switzerland, etc.). Here, you will rather get larger business situations or standalone brainstorming questions. But in Emerging Markets (including Eastern European Offices!), McKinsey still uses the classical estimation / market sizing questions on a more frequent basis.
Cheers, Sidi
Hi there,
Market sizing questions are not very common at McKinsey but it doesn't mean you cannot find them in interviews. I personally helped candidates who got estimation questions with McKinsey in Europe.
Best,
Francesco
Hi,
That's simply not true, they are using market sizing cases
Best
Hi, definitely! I would like to suggest similar cases in the platform to practice with:
- https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-to-clean-all-the-windows-in-seattle-4965
- https://www.preplounge.com/en/consulting-forum/market-sizing-milk-consumption-5087
- https://www.preplounge.com/en/consulting-forum/how-would-you-calculate-the-value-of-a-cow-4982
- https://www.preplounge.com/en/consulting-forum/estimate-number-of-traffic-lights-in-a-london-5692
Hope it helps,
Antonello
Actually, they are still being used, usually not in form of a pure case but included into others. The fact that they may be uncommon shouldn't desorient you, being prepared for that type of a case is still important.
Do you need any help with that?
GB
Related case(s)
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case
You have inherited the “Old Winery” from your grandfather, a winery that has been family-owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in a conventional way, i.e. the ... Open whole case
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b ... Open whole case
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitamin-su ... Open whole case
Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched this ... Open whole case
Signing a McKinsey offer with Ken 
BCG Online Case Secrets by Francesco 
Imbellus Test at McKinsey – Guide by Luca 
McKinsey Imbellus Game Secrets by Francesco 
The Secret McKinsey PEI Cheat Sheet by Robert 
Imbellus Combo: Guide + Videos by Francesco 
BCG Potential Test #2 by Gaurav 
BCG Potential Test #1 by Francesco 
Prep Guide for McKinsey PST by PrepLounge 
McKinsey PST #3 by Riccardo 
McKinsey PST #2 by Gaurav 
McKinsey PST #1 by PrepLounge 
