Hello, Instead of using 4 Ps (product, pricing, place, promotion), how should I structure the go-to-market strategy? Thanks.
Hi, I recommend starting with clarifying the objective - Which metrics you need to achieve with the product? Then I will follow up with the structure: Analyze the market: Size and growth rates Segments (geographical, customer, product) Distributors / Suppliers Regulation Key market trends Analyze our product: The value proposition of a product (Core / non-core features), Different use cases for the product (Business / private / government, etc) Unit economics (Current unit costs and costs in relation to scale, Investments, ROI targets, Competitor / substitutes pricing) Key capabilities to compete (Patent, distribution, etc) Analyze the competitors: Market shares, growth rates, profits Product / customer / geographical mix Products (Value proposition) Unit economics (Value proposition vs. price vs. costs) Key capabilities (Distribution, supply, assets, knowledge, etc) Go-to-market strategy: Channels Time to market Costs, benefits, and investments Best!