Hi everyone,
I recently got an offer from BCG TDA, but I initially applied for the Generalist track since my main interest is in traditional strategy topics like market entry, growth strategy, etc.. However, due to my background in digital/tech, I was advised to join TDA instead.
I’ve heard that TDA often works alongside Generalists and also does strategy work, just more focused on digital transformation. But I’m still a bit concerned. My question is: how different is TDA’s “strategy” work compared to what Generalists do? Does it still tend to be more technical / operational in practice?
Also, during my interviews, the case studies I received weren’t particularly digital-focused. They felt similar to Generalist cases, which makes me wonder how distinct the actual project experience will be.
Would really appreciate any insights from those with experience in BCG TDA:
- How different is TDA’s strategy work from Generalist projects in practice?
- Is it feasible to transition to Generalist later if I want to focus more on pure strategy?
Thanks in advance for any thoughts!
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