Hey,

Good question.

Creating & establishing a brand for yourself takes time. So remove the pressure of making this happen overnight. There are three key areas to consider and work on:

1. Quality of work- this includes everything you do for clients and internally in the firm. Even the most trivial email! Give your best in everything you do, make sure the quality of work is high and people recognise this. Make sure you get work done on time
2. Credibility- you know your subject/skill/functional area/industrie(s). People recognise you for your experience & knowledge and you have a clear value to add! There is no confusion about what you are good at 
3. People Skills- how you build relationships with clients & colleagues. How well you communicate and story tell! How well you lead/manage teams

All areas are important & will take time to build.

• Understand what your bosses expect of you. Very important and many people miss this. Invest your time & effort wisely and ensure its in line with bosses expectations. You can have a bigger say in the process the more senior you become
• Check your progress for the above areas every 3, 6, and 12 months with your manager and mentors in the company. Ask their feedback and work on areas that require improvement
• Using networking wisely & available support in the firm to land on projects which truly interest you- this will allow you to give your best and enjoy the process
• Be patient and dont worry about the outcome all the time. Give yourself time. This is a marathon not sprint
• In addition to on the job learning, Invest time in training & certifications 
• Its okay to not have mastery in an area/areas initially, so your focus should be on becoming a safe pair of hands & a likeable consultant- swiss knife! With time you will gain the experience & skills to play the "trusted advisor" role. 
• Stay clear of peer pressure and focus on what you are good at and demonstrate that goodness. Don't copy others & be yourself while "playing the game"

All the best!