Hi everyone! I am trying to refine my skills to build a conceptual issue tree. I see why it is important, and I would love to proficiently use it, but I see myself being able to build a mediocre one. What steps can I take to enhance my proficiency in constructing more effective conceptual issue trees? While I can create algebraic issue trees, which are simpler, I recognize the need for improving my skills in this area. I've already studied the theory, but I'm seeking guidance on how to develop this skill in real life, preferably with access to good examples. Do you have any recommendations to help me achieve this? Happy casing! Thanks in advance!
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Hello Sidi, I wanted to express my appreciation for your helpful tip. While I had an answer that made sense to me, I was frustrated that I couldn't come up with it on my own. I had a question about the growth prospects of a Mexican restaurant chain that currently owns 20 establishments. Initially, I approached this question by considering factors like the number of tickets and the revenue per restaurant, breaking them down into subcategories. However, I realized that I had overlooked a significant aspect – the potential for expanding the chain by opening new restaurants to increase overall revenue. I also understand there is an established framework I could use (growth framework, new market/new product), but I was wondering if there's an even more fundamental, systemic method beyond just remembering these ideas and adapting them. Best regards, Songyi
Hi Song! The most important prinicple is to always try to start your thinking as HIGH as possible. So if you ask yourself "How to grow revenues from X?", then the highest possible level would be two branches: Branch 1: We can grow revenues with what we are already doing (e.g., selling food at restaurants) Branch 2: We can grow revenue with NEW activities (e.g., selling other products in our restaurants, generating revenues from our assets (e.g., renting out restaurants for special events), selling signature products outside of our restaurants (e.g., branded spices or sauces that can be bought in supermarkets), etc. Under Branch 1, you can further disaggregate into 1a (increase revenues from current activities in our curent locations), and 1b (increase revenues from current activities in NEW locations - here is where opening new restaurants would fall into). And so on... You see how this is just based on PURE LOGIC? :)