Marketing case studies and interview questions related to digital marketing

Hi,

Here are some general recommendations about Accenture:

• No clear guidelines for cases, so the case depends on the manager
• 60% chance that it will be marketsizing
• 40% chance - profitability and general frameworks
• Interviewers are less demanding than at Big3. unless you meet an ex-big3 consultant as an interviewer

As for digital - I recommend downloading available publicaly Accenture Point Of View docs on digital topics. This will give you a great sense of topics you should know

Best

I hope Katharina went through the process by now, but this might help others:

https://www.preplounge.com/en/consulting-forum/is-there-a-difference-between-applying-to-digital-mckinsey-and-mckinsey-1173