Hi, I’m Annika Friesen, an ICF-certified coach, entrepreneur, and Bain consultant.

I bring a unique perspective as both a post-MBA and industry hire. I began my career at KPMG in audit, gained industry experience, and later joined Bain in an MBA hiring batch after working in education one year post MBA. This means I understand the challenges of both entry paths and can help you navigate whichever journey you’re on.

Throughout my career, whether advising clients at Bain or coaching candidates and executives, I’ve been passionate about helping people make bold moves and transform their lives. My mission is to combine insider consulting insights with professional coaching to help you land offers and step confidently into your next chapter.