Why does he say that your client has 30% of market share? Where does this come from?

The previous distribution in the USA can be used to determine the possible market share: Your customer currently has around 30% market share.

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Gelöschter Nutzer

am 24. Sept. 2019

Hey A,

it's hard to judge since further information on the case is not provided in the excerpt.

Maybe it is the existing market share in a different product.

Could you please provide the full case?

Best,

André

Anonym A

am 24. Sept. 2019

It refers to "TKMC Case: Elevators" case, Thank you

Gelöscht

Coach

am 24. Sept. 2019

Senior Consultant @ Google | McKinsey, BCG, Bain exp. as Client | 100+ REAL MBB cases

Hi A,

Can you say more?

Is the case referring to the Total Market Size and you are asked how much % your Client's Market Share would be?

Let me know. Happy to help.

Aws

Anonym

am 24. Sept. 2019

It refers to "TKMC Case: Elevators" case, Thank you