PwC Strategy& London Business Assessment Day

This is a fantastic question. The Strategy& (S&) Business Assessment Day case is very different from the standard MBB interviewee-led process, and you need to adjust your preparation accordingly. This structure—a quick pre-read of 8-10 slides followed by structured Q&A—is designed to simulate presenting findings from a workstream deck directly to a partner or client.

They are not primarily testing your ability to create a framework; they are testing your ability to perform synthesis under pressure. When you are handed that deck, 80% of the content is likely noise or supporting detail. Your job in that 10 minutes is to identify the 2-3 critical exhibits that drive the main insight and craft a clear, presentation-ready summary. They are looking for executive clarity, not exhaustive detail.

Given the time constraints and the presentation format, the three questions will likely track the natural flow of a real client engagement:

1. Diagnosis/Interpretation: "Based on the data provided, what is the single most important insight or driver?" (Test of finding the signal in the noise.)

2. Recommendation: "What is your main recommendation for the client, and how do the slides support it?" (Test of clarity and decisiveness.)

3. Risk/Implementation: "What are the biggest risks to this plan, or what would be the next steps in implementation?" (Test of commercial judgment.)

To prepare, stop doing standard M&A or market entry cases, and start practicing rapid deck synthesis. Grab real-world consulting case studies or even analyst reports (10-15 pages max) and force yourself to spend only 10 minutes determining the conclusion and supporting evidence before verbally pitching your answer. Focus on delivering the punchline first, followed by the supporting data point (e.g., "We should exit the market, primarily because Exhibit 4 shows sustained negative unit economics."). Get comfortable delivering an answer even if you feel you haven't processed every single data point.

Hope this helps! All the best with the assessment.

yup!

I have 30+ REAL written cases, several of these from PwC.

I actually run annual multi-day consulting trainings for PwC London.

Feel free to reach out for coaching support!

hey there :)

For the Strategy& assessment day they mostly want to see how you think with limited prep time. The slides usually give you just enough data to form a clear storyline, so focus on pulling out the key insight quickly, structuring your answer in a simple way, and explaining your reasoning calmly. They care much more about clarity and logic than fancy frameworks. A good way to prepare is to practice summarising slide decks out loud and forcing yourself to get to the main message fast.

If you want to run through a few examples together just let me know.

best, Alessa :)

Yes. This is a 'written case' format. 

In the sense that they will be providing you with the data and the questions, let you prepare a structured answer and then discuss this with you. 

The important thing here is 

1 time management. The biggest mistake most candidates make is that they spend way too much time reading the data and too little time preparing their answers to the questions

2 presentation. This matters a lot more in written cases than in live cases. So make sure that you practice a few written cases beforehand and get professional feedback on how you do it to make sure you're on the right track.

If you have any specific questions, don't hesitate to reach out.

Best,
Cristian