Hi! The most critical nuance when moving from a generalist consulting interview to a dedicated Digital Strategy role—whether it's inside an MBB specialist track or in industry—is the shift in emphasis. In classic MBB recruiting, the primary goal is assessing potential and pure structured thinking. For a Digital Transformation role, the firm is assessing credibility and your ability to land the change.
This means that while you absolutely need to master the traditional structuring and quantitative case skills, the 'fit' and experience interviews will be much less forgiving. You need to pivot the standard "I led a cross-functional team" story into one that specifically addresses organizational resistance, technology governance, and the failure modes common in large digital programs. Can you talk convincingly about agile at scale, or the trade-offs between a custom solution and leveraging an existing SaaS platform?
Candidates often miss that the case itself can fundamentally change. It may be less about optimizing profit (the classic P&L case) and more about designing a realistic change roadmap, prioritizing a technology investment stack, or managing the governance structure for a global implementation. Make sure your prep reflects not just the "what" (the strategy) but the "how" (the rollout, the comms, and the organizational change management).
All the best!
