Hi everyone,
I read a case on a producer of Business and First class plane seats. The interviewers wanted the candidate to estimate the market size. How would you approach the problem? I don't have the correction; just a few hints like the fact that the seats are renewed every 5 years and that the candidate used the number of planes produced by year apparently ...
Many thanks to all
Existing Plane Market (Upkeep)
New Plane Market (Initial Install)
And voila!
Hello!
First of all, the case would always have a little bit more info (e.g.,
)
Once we have that, the approach would be clear.
For instance, if they want to maximize revenue, this would be more an optimization problem to be solved with an easy excel than a consulting case.
Hope it helps!
Cheers,
Clara
Expert case by