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How would you estimate the cost of hosting Olympic Games?

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Vlad
Coach
on Jan 30, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

YOu can do it from the Cost / Revenue side.

From the Cost side, you have to split into the main drivers:

  • Construction of Olympic stadiums
  • Transportation
  • Hotels
  • Media
  • Other renovation / construsction

That method will be quite complicated.

Alternatively, you can calculate from the Revenue side:

  1. Calculate the ticket revenues
  2. Assume that share of ticket revenues in overall revenues (Rest will be Media Rights, Direct revenues from tourists, etc)
  3. Assume that Olympics cover only 50% of the total costs and the rest is paid back within the next years with tourists, etc and even generates profits
  4. Calculate back the total costs 

Best

Anonymous A
on Feb 01, 2020
Thanks Vlad. Yes I was thinking about approach from ticket sales also. Although I've been googling and found out that broadcasting rights are also a large portion of revenue so maybe we should not assume it's not significant. How would you approach estimating broadcasting rights revenue? I was thinking to estimate the number of people watching Olympics on TV but then it's hard to estimate cost per view...