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Expert case by Frederic

TrendWardrobe

700+
Times solved
5.0
< 100 Ratings
Advanced
Difficulty

Case Prompt

Our client is TrendWardrobe (TW), a clothing retailer in the US. It offers a wide range of fashionable clothing and accessories for men, women, and children. TW operates 200 stores across the top 50 cities in the US. These stores are typically spacious and situated in suburban areas. Additionally, TW has a robust online presence through its website, trendwardrobe.com. However, in the past two years, TW has experienced declining revenue compared to its competitors.

A thorough analysis conducted by the strategy team at TrendWardrobe has revealed a significant decrease in customer visits. This indicates a decline in the number of unique shoppers visiting TW stores or making online purchases. Recognizing the need to reverse this trend and drive revenue growth, TrendWardrobe is exploring various measures to boost its performance over the next two years. 

The challenge for TrendWardrobe is to identify strategies and initiatives that will accelerate revenue growth and enable the company to regain its competitive position. By implementing effective measures, TrendWardrobe aims to attract more customers, increase sales, and catch up with its competitors in the clothing retail industry.

Creativity & Brainstorming

Qualities assessed 

  • Creativity
  • Out-of-box thinking

Structuring & Problem Solving

Qualities assessed

  • Structure
  • Substance
  • Analytical breadth and depth

Chart Reading & Synthesis

Qualities assessed

  • Understanding of new concepts
  • Data interpretation
  • Hypothesis generation
  • Synthesis skills

Analytics & Final Recommendation

Qualities assessed

  • Quantitative problem solving
  • Analytical rigor
  • Business judgement and summary
700+
Times solved
Advanced
Difficulty
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