Hi there,

You can choose three points out of those below to structure an answer:

• Sectors of interest: specific focus of the company in areas/products interesting for you
• People you met and culture: specific people of the company you talked to, and the things they shared on the company
• Your growth opportunities: specific programs of the company you heard about to enhance your growth
• Company potential: how much the company grew in the last year and its recent development in new areas, which is a good guarantee for your future career as well
• Size/reputation of the firm: smaller companies usually offer a more entrepreneurial culture, with higher growth potential internally. Bigger companies have more resources and support staff, and more prestige in terms of exit.

You will have to do your own research on the points you choose. If you use predefined answers, the interviewer will very likely feel you are not sincere.

Whatever topic you choose, you should apply a simple rule of thumb: if you can change the name of ADL with another and the answer still makes sense, it means your answer is not specific enough and you need to provide more details.

Hope this helps,

Francesco

Hey,

For some tips on answering “why firm X” check out this Q&A- https://www.preplounge.com/en/consulting-forum/why-firm-x-10139

Regarding what differentiates ADL, this has been answered before many times in the forum. Check these out:

• https://www.preplounge.com/en/consulting-forum/arthur-d-little-11545
• https://www.preplounge.com/en/consulting-forum/arthur-d-little-is-it-a-good-firm-to-start-the-career-with-reputation-perspective-1927
• https://www.preplounge.com/en/consulting-forum/arthur-d-little-vs-deloitte-8825

Adi has a very helpful answer. In general make sure you talk about the things that are unique to the firm and not things like it is a global firm and has many top clients. This could be the firm values/culture, people you have interacted with, specific work that they specialize in etc.

Udayan

More on the lines of a Big4.

ADL ME has focus on some specific sectors like TMT apart from the usual spray of public sector projects in the region.

Recently had a coachee for ADL Middle-East. Happy to help out.

In terms of league - your understanding is correct that it is at par with OW, RB etc.

Hi!

The other coaches already gave you interesting insights!

You could learn more about the company by reaching out to ADL consultants and hear their stories.

Best,

Anto