I recently had an interview with a partner of a top-tier firm that asked for hypothesis-driven and creative solutions. I'd like to have your ideas on this.
The situation was that a fast-fashion retailer had smaller revenues and market share than their biggest competitor although they both had same price, same products and same distribution channels (physical shops).
How would you approach this?
I was asked to go straight to the point and suggest the most probable root causes of this problem. Since I felt I could not talk about price, product or distribution channels, I identified 1) Less efficient marketing compared to competitors 2) Different product mix.
Looking forward to reading your thoughts on this,