Recommended book for consumer survey (retail practice)?
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Recommended book for consumer survey (retail practice)?
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Top answer

Deleted user
on Oct 04, 2022
Hello,
Could you give a bit more detail as to what you are looking for here?
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Ian
on Oct 02, 2022
Coach
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success
Hi Priya,
Can you specify your question a bit more? What exactly are you looking for?
I'd highly recommend BCG and McK Insights to learn more about this area.

Dennis
on Oct 03, 2022
Coach
Roland Berger|Project Manager and Recruiter|7+ years of consulting experience in USA and Europe
Are you looking for literature on different survey methodologies and tools to be applied in retail customer research?
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