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Priya
on Oct 01, 2022
Global
I want to receive updates regarding this question via email.

Recommended book for consumer survey (retail practice)?

Recommended book for consumer survey (retail practice)?

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Top answer
Deleted user
on Oct 04, 2022

Hello,

Could you give a bit more detail as to what you are looking for here?

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Ian
Coach
on Oct 02, 2022
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Priya,

Can you specify your question a bit more? What exactly are you looking for?

I'd highly recommend BCG and McK Insights to learn more about this area.

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Dennis
Coach
on Oct 03, 2022
Roland Berger|Project Manager and Recruiter|7+ years of consulting experience in USA and Europe

Are you looking for literature on different survey methodologies and tools to be applied in retail customer research?

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