Recommended book for consumer survey (retail practice)?
Recommended book for consumer survey (retail practice)?
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Hello,
Could you give a bit more detail as to what you are looking for here?
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Are you looking for literature on different survey methodologies and tools to be applied in retail customer research?
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Hi Priya,
Can you specify your question a bit more? What exactly are you looking for?
I'd highly recommend BCG and McK Insights to learn more about this area.
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