Market Sizing: How to estimate market size of short haul flight market?

market entry Market sizing
New answer on Dec 31, 2020
2 Answers
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Anonymous A asked on Nov 21, 2020

Hi all,

anyone has a good idea on how to approach this one?

EDIT: Clarification Questions

1. EU market.

2. Annualized.

3. Flights less than 3 hours.

4. Both commercial passengers & cargo.

Cheers!

(edited)

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Ian
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replied on Nov 21, 2020
MBB | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Hi there,

We need some clarifying questions answered here!

  1. What market? (World? Specific country?)
  2. Annualized?
  3. Short haul is defined as what? Domestic flights? Flights less than 3 hours? Plans size less than xx passengers?
  4. Short haul passengers only or also cargo?

Just like a case, you can't just jump into a market sizing without defining the box in which you're operating!

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Antonello
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Content Creator
replied on Dec 31, 2020
McKinsey | MBA professor for consulting interviews

Hi, in addition to the solutions proposed by the other coaches in the discussion, I would like to suggest similar cases in the platform to practice with:

  • https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-to-clean-all-the-windows-in-seattle-4965
  • https://www.preplounge.com/en/consulting-forum/market-sizing-milk-consumption-5087
  • https://www.preplounge.com/en/consulting-forum/how-would-you-calculate-the-value-of-a-cow-4982
  • https://www.preplounge.com/en/consulting-forum/estimate-number-of-traffic-lights-in-a-london-5692

Hope it helps,
Antonello

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Ian

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