Hi, I read this question and answers, I found it very interesting and useful.
https://www.preplounge.com/en/consulting-forum/how-to-identify-which-market-to-grow-10910
I have a question on top of this -
Is it fair to consider “ the large the waller, the smaller the share of wallet, the better this customer segment to grow in"?
In order to grow our share of wallet and in the end to grow our revenue, we need to -
- identify how to best align our offerings to suit the customer needs
- identify how to differentiate ourselves from the competitor
(edited)
