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Anonymous A

on Jan 10, 2025

Europe

Question about

Market Penetration of 85%?

Why the US revenues is as follows:

addressable market x market penetration x StayPro market share x pricing =
16M customers x 85% x 30% x $250 = $1.02B

Shouldn't the market penetration for 2025 be 90%. What am I missing?

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Top answer

Alberto

Coach

on Jan 12, 2025

Ex-McKinsey Partner | Most experienced coach (15 years exp, +2.000 real interviews) | 95% success rate

You are right. I've updated the year of the calculations from 2024 to 2025 without updating the numbers. I'll fix that in the case.

Thanks for letting me know!

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Hagen

Coach

on Jan 13, 2025

#1 recommended coach | >95% success rate | most experience in consulting, interviewing and coaching

Hi there,

Yes, you are correct. Great job catching the error!

If you would like a more detailed discussion on how to best prepare for your upcoming pre-interview assessments and/or interviews, please don't hesitate to contact me directly.

Best,

Hagen

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Thabang

Coach

on Jan 13, 2025

Ex-McKinsey Consultant | McKinsey Top Coach & Interviewer | Special Offer: Buy 1 Session Get 1 Free (Limited time!)

Hey there,

This is a great case. Good job catching the error there

Furthermore, this is why it's important to detail your approach (as you've done) to be able to pick up anomalies, and this is what you'd do also in the actual case

All the best

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