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Market Entry Case - Inorganic Mode

Anonymous A asked on Feb 25, 2019

Is it ok to ask whether the client wants to enter a market via organic or inorganic way in the clarification questions? Or should I create a generic structure and while discussing the market competitors ask whether we find any one of them to be an attractive acquisition target? Asking this because this element can if clarified in the beginning can help in laying down a more customized structure.

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Jorrit
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replied on Feb 25, 2019
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Hi,

Yes clarifying the objective (entering a new market) and the constraints (producing in the foreign country, licensing, acquisition, .. ) are great questions to ask in the beginning of the case.

I would frame it as "I can see several ways our client could enter this market, such as acquisition, licensing, producing ourselves, has the client voiced any preferences/restrictions on the type of entry, or should we consider them all?

Hope this helps.

Vlad replied on Feb 25, 2019
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Hi,

Yes, I absolutely recommend asking this in clarifying questions since it can have a significant impact on your structure.

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