Is it ok to ask whether the client wants to enter a market via organic or inorganic way in the clarification questions? Or should I create a generic structure and while discussing the market competitors ask whether we find any one of them to be an attractive acquisition target? Asking this because this element can if clarified in the beginning can help in laying down a more customized structure.
Market Entry Case - Inorganic Mode
Yes clarifying the objective (entering a new market) and the constraints (producing in the foreign country, licensing, acquisition, .. ) are great questions to ask in the beginning of the case.
I would frame it as "I can see several ways our client could enter this market, such as acquisition, licensing, producing ourselves, has the client voiced any preferences/restrictions on the type of entry, or should we consider them all?
Hope this helps.
Yes, I absolutely recommend asking this in clarifying questions since it can have a significant impact on your structure.
Your client is a newly founded protein company. Its owners are two brothers. One of them is a chemist and the other one is a very famous fitness model and personal trainer on YouTube. They intend to enter the nutrition supplements industry where they want to focus on protein supplementation for body ... Open whole case