Loss of marketing gains due to bad weather

Case Interview cost-benefit analysis
New answer on Jan 16, 2021
2 Answers
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Rong asked on Aug 08, 2019

Shall we also consider the loss of marketing gains due to bad weather?

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SELIN
Skilled
replied on Jan 16, 2021

Hello ! Theoratically the ice cream truck will still carry the billboard and there will be no loss in terms of market gains that I think will need to be considered due to bad weather.

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Sidi
Expert
replied on Aug 14, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 300+ candidates secure MBB offers

Hi! Can you be a bit more specific? It is not clear what you are actually talking about.

Cheers, Sidi

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