Loss of marketing gains due to bad weather

Rong asked on Aug 08, 2019 - 1 answer

Shall we also consider the loss of marketing gains due to bad weather?

1 answer

  • Upvotes
  • Date ascending
  • Date descending
Sidi
Expert
replied on Aug 14, 2019
McKinsey Engagement Manager & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 100+ candidates secure MBB offers
Book a coaching with Sidi

100% Recommendation Rate

323 Meetings

1,796 Q&A Upvotes

USD 319 / Coaching

Hi! Can you be a bit more specific? It is not clear what you are actually talking about.

Cheers, Sidi

Related BootCamp article(s)

Cost-Benefit Analysis

Investments or single business cases need to be evaluated based on a certain set of criteria. Since financial performance is the key criterion in most cases you need to have an idea about future financial impacts. A key tool to asses this impact is the cost-benefit analysis which is used to determine the net effect of potential revenues and costs.

1 Q&A

Getting Up to Speed

In order to repeatedly demonstrate prerequisite skills under the pressure of a real case interview, you need to learn the basics and practice cases.

Related case(s)

GamingHub

Solved 9.1k times
4.5 5 794
| Rating: (4.5 / 5.0)

Our client, GamingHub, is a large diversified entertainment corporation that received a request to approve a $200 m capital allocation from its video game manufacturing division. The division wants to triple the capacity. The client hired us to help him decide if he should approve this capital req ... Open whole case

China book publisher

Solved 3.2k times
3.9 5 327
| Rating: (3.9 / 5.0)

Our client is a Chinese publisher called AnimeCo who is looking to publish a new book based on the popular Anime series Little Panda. This series has been highly popular in China with millions of viewers every day and the publisher is looking to capitalize on this potentially. They have asked us to ... Open whole case