Hi Alek,
My best guess here is that the case answer is incorrect since I get a total market size of $7.5B if the market is defined as strugglers + aspirers
Strugglers: $2,000 * 2% * 33M = $1,320,000,000
Aspirers: $7,500 * 1.5% *55M = $6,187,500,000
Seems that they only included the aspirers market size in the answer.
-A
Hi Alek,
My best guess here is that the case answer is incorrect since I get a total market size of $7.5B if the market is defined as strugglers + aspirers
Strugglers: $2,000 * 2% * 33M = $1,320,000,000
Aspirers: $7,500 * 1.5% *55M = $6,187,500,000
Seems that they only included the aspirers market size in the answer.
-A