Taking an example, "Children vaccine" case, I wonder how we structure the case, whether it use the same structure (MECE or issue tree) like other types of case or we use the different structure for market sizing case.
Taking an example, "Children vaccine" case, I wonder how we structure the case, whether it use the same structure (MECE or issue tree) like other types of case or we use the different structure for market sizing case.
Hi,
First of all, market sizing can be either a part of the case or a standalone case.
Secondly, It's less about different types of the problems but rather about the tools that you use:
1) First of all, there are 2 ways to structure market sizing:
2) You should learn the key market sizing techniques:
3) You should learn the key tools:
4) Learn key numbers: populations, gas price, gas consumption, Boeing speed and nmber of seats, average salary, # of gates in the airport, GDP growth rate, inflation, etc.
5) Practice 10-15 cases and you'll be fine. Almost all casebooks have good market sizing examples and the solutions
Feel free to PM for clarifications
Good Luck!