There are some criteria I have in mind -
1. the larger the market size
2. the faster the growth rate
3. the more fragmented the market is
And how does it relates the
1. growth rate of the company
2. the market share of the company
i.e. If the market grows at 3%, while the client company grows at 5%, what does it indicate? it indicates growing in this market is not enough, and we should into growing in other faster-growing market?
i.e. which situation does the company has more potential to grow in? a 2% market share or 20% of market share?
Thanks.
