Insights into CVS Health’s case study?

The Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne in their book Blue Ocean Strategy (2005), turns traditional business thinking upside down. It focuses on tapping into undiscovered markets – the "blue oceans" – where companies can operate alone and avoid competition. The result? More growth and higher profits.In contrast, the "red ocean" refers to the already overcrowded market space where competition is fierce, and companies are constantly striving to outdo each other. This often leads to declining profits and limited growth. 🌊The Blue Ocean Strategy represents a shift away from this destructive competition towards a more constructive and creative form of market development. It encourages companies to go beyond the industry's conventional boundaries and create new markets, making competition irrelevant.The Pros and Cons of the Blue Ocean StrategyTo fully leverage the benefits of the Blue Ocean Strategy and minimize potential risks, it is essential to understand its strengths and weaknesses:Pros:Creation of New Markets: Companies that apply the Blue Ocean Strategy can build and capture new demand in unexplored markets.Less Competition: Since these markets are often unchallenged, there is less competition, offering greater opportunities for growth and profit.Encouragement of Innovation: The strategy promotes creativity and pushes companies to think beyond typical market boundaries.Cons:Higher Risk: Since the markets are unexplored, there is a greater risk of failure due to unknown market dynamics and customer needs.Implementation Challenges: Introducing the Blue Ocean Strategy often requires deep organizational changes, which can be difficult to manage.Market Protection: Once a blue ocean is discovered, it may not remain secure – other companies could enter the market and increase competition. The Blue Ocean Strategy in ConsultingFor consultants, the Blue Ocean Strategy is an especially valuable concept as it offers a completely different approach to growth and competition. It helps you show your clients how to discover and build new markets that have not yet been tapped by other companies. By incorporating this approach into your consulting, you can help drive innovation and create demand that didn't exist before.The Blue Ocean Strategy offers a creative and sustainable way to achieve long-term growth and high profitability without getting lost in the fierce competition of existing markets. For you as a consultant, this means that you are not only recommending existing solutions but also helping your clients take the next big step – into untapped markets with real opportunities.However, this strategy is not without its challenges. It requires thorough preparation and a clear vision of how to build a new market. Careful research, thoughtful implementation, and the willingness to handle setbacks are key to ensuring long-term success. 

Pricing plays a crucial role in a company's profitability as it directly contributes to it. For this reason, establishing optimal prices for products or services is of great importance. Business consultants therefore assist their clients in developing pricing strategies.A case study on pricing is an analysis focusing on the pricing of a product or service. It can stand alone or be part of a broader case, such as entering a new market.In a case interview, you can approach this case type in three steps: 1. Investigate the CompanyAt the outset of your case, you should gain a solid understanding of your client's business model.What products does the company sell and where does the company stand in the market? For instance, is the company a market leader? In terms of volume or quality or both?What is the company’s key objective? Profits? Market share? Growth? Brand positioning? Make sure to clarify the objective before starting the analysis. 2. Investigate the ProductAfter familiarizing yourself with the company's business model, it's time to learn more about the product. When examining the product, it's important to pay attention to the following aspects:Product differentiation: Analyze how the client's product differs from those of competitors. Explore not only the product's features but also its production processes and methods.Unique Selling Proposition (USP): Identify the unique selling point of the product. What makes it unique and attractive to potential customers?Alternatives and substitutes: Consider alternative or substitute products in the market as well. How do they compare to the client's product?Product lifecycle: Determine the stage of the product lifecycle. This can influence the pricing and marketing strategy.Predictability of supply and demand: Examine whether supply and demand for the product are predictable. This can help assess risks in pricing and take appropriate measures.Once you've thoroughly assessed these aspects, you'll have a clearer understanding of the product and its positioning in the market, which will inform your pricing strategy recommendations. 3. Choose a Pricing StrategyThe choice of strategy depends on the information gathered in the first two steps. There are three important pricing strategies:Competitor-Based PricingWith this strategy, also known as 'benchmarking', the price is determined based on the prices set by our competitors. So, you want to find out:Are there comparable products/services?If yes, how do they compare to the client's product?What are their prices? Important: Keep in mind that competitors are likely to adjust their prices once the client introduces their product.Cost-Based PricingWith cost-based pricing, the price of a product or service is set based on the accumulated item costs (break-even) plus a reasonable profit margin. This strategy varies by industry due to different cost structures and margins. Therefore, it's important to understand the specific customer costs before setting a price (taking into account fixed and variable costs).Although cost-based pricing offers a simple and transparent method, it does not consider the perceived value of the product or service to customers and may be less effective in certain markets. To determine customer willingness to pay, it's important to consider this and possibly break down the price into different components, such as a separate price for the product and delivery costs.Value-Based PricingValue-based pricing is a strategic approach based on assessing the customer's perception of the product or the amount customers are willing to pay. Different customer segments may have different willingness to pay. This means that companies can set different prices for different customer segments by adjusting the perceived value to justify price changes.A good example of this is the iPhone, a highly differentiated product for which customers are often willing to pay significantly more than the pure costs plus a "typical" margin. This illustrates how customers are inclined to accept a higher price for products they perceive as particularly valuable or differentiated. Key TakeawaysFrom what we've learned previously, we can now extract the following insights as key takeaways:There are three key pricing strategies: Competitor-based pricing, cost-based pricing, and value-based pricing. Cost-based pricing alone is sometimes considered insufficient.Understand the primary objective of the company (profit, market share, growth, brand positioning) as the basis for the pricing strategy.Know the business model, products/services, and market position of the company and consider it in your strategic approach.Understand the customers' willingness to pay and needs, and adjust the pricing strategy to customer preferences and market conditions.