This really helps ! Thank you very much.
Hi Valentine, in addition to the solutions proposed by the other coaches in the discussion, I would like to suggest similar cases in the platform to practice with:
Hope it helps,
Antonello
Haha, funny! I actually did exactly that in a real case.
The approach is basically like any other market sizing question. A key aspect of bottled water markets is that you will need to understand that there actually different markets:
Given these two markets, you can split the work into a B2C market (small bottles, in-home or on the road consumption) and a B2B market. You can approach the first one building on population size and estimating consumption per day.
For the B2B market you'll need a bit more sophisticated approach, e.g. estimating the total number of clinics, offices, etc that are customers and then calculate the size from there.
Hope this helps to build the right approach.
This really helps ! Thank you very much.
Hi Valentine,
The best way to learn is by doing :) Post your approach here and we can provide feedback!
General Tips for Market Sizing
Bottled Wate Market
Hello!
I would always recommend you to give it a shot and then post it here, this would help you the most.
This is a very typical market sizing case, where the key steps are:
Hope it helps!
Cheers,
Clara