There is something I'm not very clear about with Market Entry cases. When they are given in this format: 1) Should the client enter this market? 2) If yes, how should they go about entering the market?
For 1), I use the business situation framework to analyze product, customers, company, and competition. Essentially, the objective here is to verify the hypothesis that the market is favorable (large, profitable, and growing customer segment), and that the competitive landscape is favorable. I also look at whether the client company has the resources (capital, brand recognition, access to distribution channels) to enter this market. Last, I look at ROI to confirm that it is a worthwhile venture.
But for 2), what exactly is the interviewer looking for? Is it in terms of: Should they enter the market organically or inorganically? What is a structured way to answer this part of the question?
Any insights are appreciated!