I have already done an internship in a strategy consulting firm (Roland Berger). Currently, I am approaching the end of my studies and I am wondering how much actual innovation consultants do face. In my experience (also confirmed by friends in MBB consultancies), the work is a lot about the adaption of pas use cases on specific new problems. i.e. less about coming up with really new BMs with a radical or disruptive nature. Is this a subjective experience or can this be generalized? Is this linked to the fact that strategy consulting firms have reached a significant size and might be more corporate today than they used to be in the past?
Would be happy to get some senior insights on this topic.