Hello, I am currently interning in a consulting firm. They are making us call competitors and relevant people to get primary data (known apparently as fieldwork).
I feel like that should be outsourced as It is not the job of consultants (besides conducting interviews with experts)
Is it standard practice for consultants to do phone calls to collect data? (I know LEK apparently do this a lot)
Also many engagements tend to be market research. Is it common practice for strat. consulting firms to only conduct market research with little strategic advice ?
Thanks a lot,