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Bayer AG

Map of Bayer AG locations
Inhouse Consultancy
Leverkusen
>160 employees worldwide
Business Performance Consulting
Life Sciences, Pharma & Healthcare
Map of Bayer AG locations
1 Company Case
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Company Case by Bayer AG

Bayer Case: Entering the US antidepressant market

Style:
Interviewer-led (McKinsey style)
Topics:
Market analysis, Market entry, New product
Rating:
4.3
Our client is the US head of Bayer’s Pharmaceuticals divisionIn about 7 months’ time (beginning of 2020) the division expects to receive FDA approval to launch a tricyclic anti-depressant drug. While this apparently good news, the US Pharma organization is concerned over the market potential for thi ... (Open whole case)
1.1k
Times solved
4.3
< 100 Ratings
Intermediate
Difficulty

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