Written Case Power Point Presentation - Why Consulting Firm X

Question

Hello,

I had a written case at a Big4 consulting unit which included creating a PowerPoint presentation. It was kind of a first pitch for the CEO of the company to analyze the problem and give a recommendation as well as to convince him why he should hire the consulting company for the transformation project. There was an explicit question in “Why hiring the consulting company."

I structured the presentation as recommended (pyramid principle, so first the recommendation and then three supporting arguments) but failed in creating a slide / answering the question of why the CEO should hire the company.

My question is how should I design such a slide to provide the utility in hiring the consulting company?

I thought about to provide for example surveys or reports of independent companies which rated the consulting company very high / the best.

Thank you in advance.

Regards

Answer 1

Hey,

Not sure what details were shared in the case prompt, but following would be some areas to cover in that Why Hire Firm X slide:

Prior experience & relationship with the CEO and his team i.e firm X knows this client well
Deep experience doing similar type work for other clients in other industries- proven experience & credentials
Industry rankings/ratings- pull out some research from internet (Gartner, FT etc)
Talk about any tools, apps, assets etc that can be used to speed up the work & drive value quicker
Skin in the game- willing to invest some $$ at risk for this work
Innovation & co-creation: test, improve and scale

Answer 2

Hi there,

Generally it would have any of the following things:

Expertise - we have people who know what they're doing
History - we've worked on similar things and have seen it all
1. Includes projects/topics (either examples or #s)
2. Includes clients (either examples or #s)
Brand/reputation - we are the best
Thought leader - we have numerous publications, presentations, etc. where we push thinking in this area