Total Revenue calculation.

Why is the CPM (9) divided by 1000 here.

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Coach

on Nov 25, 2020

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

I haven't seen the case, but I guess its because CPM is 1 thsd views

Best

Clara

Coach

on Nov 25, 2020

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hi, which case are you referring to?

Ian

Coach

on Nov 26, 2020

Hi there,

If it makes you feel any beter, I've looked at this for the better part of 10 minutes and also cannot figur eout why it's divided by 1000!