Zurück zur Übersicht
Anonym A
am 15. Nov. 2023
Global
Frage zu

Probability of purchase 25%

Hi there, 

I'm confused on why you multiplied the total income from a SIM card of a contract by the probability (€200 * 25% = €50)

What does the €50 mean here? Does it mean that out of N number of customers, the company earns on average €50 per customer?

20
2
2,3k
Schreibe die erste Antwort!
Bisher hat niemand auf diese Frage reagiert.
Beste Antwort
Profilbild von Cristian
am 16. Nov. 2023
ex-McKinsey | Holistic approach | >400 clients coached

Happy to clarify!

Basically, to make the calculations easier, you want to figure out what is the weighted profitability per customer coming from the contract. 

Since we know that 1 out of 4 customers get such a contract and the average value of a contract is 200 EUR, then for the typical customer that means 200 * ¼ = 50 EUR. 

This means that out of 4 customers, only one will get the contract and pay 200 and the other 3 won't, but if we have to think about the average, then it's about 50 EUR for each. Does that make more sense?

Good luck!
Cristian

Profilbild von Jessica
am 9. Apr. 2024
However, if use 200 as the revenue base to calculate profitability, then the revenue recognition is happened at the very once the contact has been signed. Is any problem to recognize revenue/profitability like this? Many thanks.
Profilbild von Jessica
am 9. Apr. 2024
Appropriated and agreed with your calculation logic; the concern on my side is not we use 50 Eur as weighted profitability per customer, but we recognize profit margin once the contact being signed.

For instance, if the customer sighed at second year, normally 25 EUR will be recognized as the profit margin gain at the end of the second year. The rest of the 25 EUR will be recognized at the end of third year, where beyond 2 year investment horizon.

In this case, within the interview setting, should we add up one more assumption that we assume that all profit margin can be recognized once the contact signed between both party.

Thanks again for your elaboration and hope to further look at the problem with you.
Du möchtest mehr zu diesem Thema erfahren oder an der Diskussion teilnehmen?
Registriere dich kostenlos bei PrepLounge und erhalte Zugang zu Wissen aus erster Hand von Consulting-Expert:innen, hilfreichen Materialien für deine Interviewvorbereitung und einer internationalen Community von Kandidat:innen. Werde Teil der größten Case-Interview-Community der Welt.
Profilbild von Ian
Ian
Coach
am 15. Nov. 2023
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

Hi there,

Help us help you! Can you flag exactly in the case where this is (screenshots are helpful)