McKinsey Interviewer-led case preparation

Consulting expert Agrim walks you through how to best interpret charts and data in your next case interview in this article.

To be convincing in case interviews, it is important not only to have a well-thought-out structure, but also to communicate it clearly and effectively. Here is a guide on how to achieve this using a top-down approach. We will provide helpful tips and approaches using the following case study example! 🚀Case Prompt:"Our client is a consumer goods company looking for growth opportunities. They are considering extending their existing baby products brand to a new product category - baby clothing. They expect this business to generate over 300 million USD in annual revenue from the first year. Should our client enter the baby clothing market?"👉 By the way, you can solve the entire case here: