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How to project confidence during a candidate-led case interview?

Despite advancing to final round, I got one feedback from the previous interviewers about projecting more confidence. Any tips/insights especially moving to the MBB’s Partner round.

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Margot
Coach
on Oct 08, 2025
10% discount for 1st session I Ex-BCG, Accenture & Deloitte Strategist | 6 years in consulting I Free Intro-Call

Hi there, 

that’s great feedback to get before the Partner round. Confidence in a candidate-led case isn’t about sounding certain all the time, but about showing control and composure as you lead the discussion. A few tips that work well:

  1. After clarifying the problem, restate your plan clearly (“Here’s how I’d like to structure my approach…”). That simple transition signals ownership.
  2. Say “I’ll start by looking at demand drivers” instead of “Maybe I could look at demand first.”
  3. Taking a few seconds to think before answering shows control, not hesitation.
  4. Partners test your reaction more than your math. Treat challenges as collaboration: “That’s a good point: here’s how I’d refine my view.”
  5. Always synthesize confidently, even if unsure. Lead with your recommendation, then explain your logic.

Practicing out loud and recording yourself (memos on your phone or videos) can help you catch tentative phrasing (“maybe,” “I think,” “could be”); replacing those with confident, structured statements makes a huge difference.

Hope this helps!

on Oct 08, 2025
Top MBB Coach | Most Awarded ex-McKinsey Coach on the platform

Hi there!

To begin with, whenever you receive high level feedback like that, make sure you follow-up with them to get a better understanding of what they mean. Ask for specific examples of when they noticed that and why and what would it look like otherwise. That will make the feedback more actionable for you. 

Generally, confidence comes from multiple sources. A big one is experience. Meaning, having done lots of proper preparation gives you the confidence that you did your absolute best, and you can 'control' as much as the material as possible. So, accumulating more casing experience and seeking professional feedback on your performance is likely to improve this. 

There's also a performative element to it. You can convey more confidence by having a lower tone of voice and speaking slower. The interesting effect here is that as you do that you get more confidence, you project more confidence, which in the end makes you more confident. A 'positive' vicious cycle. 

Hope this helps!
Best,
Cristian

Alessa
Coach
on Oct 08, 2025
xMcKinsey & Company | xBCG | xRB | >400 coachings

Hey there :)

Confidence in a candidate-led case comes from structure and control. Start with a clear hypothesis early on (“My initial hypothesis is that…”), and then lead the interviewer logically through your approach. Keep your tone calm, concise, and decisive, avoid overexplaining or questioning yourself. Periodically summarize where you are and what you’ve learned (“So far, this suggests that…”). Finally, stay engaged, make eye contact, use pauses intentionally, and sound curious yet certain in your direction.

best, Alessa :)

Emily
Coach
on Oct 08, 2025
Ex Bain Associate Partner, BCG Project Leader | 9 years in MBB SEA & China, 8 years as interviewer | Free intro call

Hi there, 

A few tips on communication and body language:

1) Be proactive in doing interim synthesis and/or stating the insights you get, don't wait for the interviewer to ask you for it. 

2) Ask for forgiveness, not permission. E.g., instead of saying "can I ..." / "would you mind if I ...", say "I propose to do ..."

3) Don't forget to look the interviewer in the eyes from time to time. 

4) Don't rush when speaking, keep a steady pace. 

Hope these are helpful. 

Best,

Emily

Pedro
Coach
on Oct 08, 2025
Most Senior Coach @ Preplounge: Bain | EY-Parthenon | RB | Principal level interviewer | PEI Expert | 30% in October

The best way to assess that is within a live coaching session. The problem with that kind of feedback is that it points out to how the interviewer feels, but not to what is generating that feeling to the interviewer.

Common causes are speaking too softly (raise your tone of voice), double questioning everything or presenting insights as a question... (so instead of saying "maybe this means XYZ???" you should say "my understanding is that this means XYZ. Do you have any objections?").

The issue may also be within your FIT/PEI stories and how you are communicating them.

Usually the issue is non-verbal or non-content related, so the best is to have a diagnostic made on a live session. Happy to provide a half session if you want to have a conversation around this. 

Komal
Coach
edited on Oct 09, 2025
Consultant with offers from McK, BCG, and others. LBS MBA. Received interview invites from almost every firm applied to

Projecting confidence could be content or communication related. 

Some thoughts below but happy to chat in more detail and practice cases. 

For content:

- While topics may be unfamiliar, showcasing structured thinking is key 

- Being hypothesis-driven: based on your personal experiences with that topic or industry, or your common sense thinking, share your ideas to let the interviewer know you are thinking practically about the problem at hand 

- Always thinking about the so what of the analysis you’re doing - in a candidate-led interview, this may guide where you propose to go next 


For communication:

- When probed or pushed, maintaining composure and professionalism 

- Keeping posture and tone of speaking one of surity  

- Engaging with the interviewer as if they are your client or project leader 

- Keeping thoughts easy to follow by organizing them into a clear list or order 

Jenny
Coach
16 hrs ago
Buy 1 get 1 free for 1st time clients | Ex-McKinsey Manager & Interviewer | +7 yrs Coaching | Go from good to great

Hi there,

When it comes to projecting confidence, it’s often less about having the “perfect” answer and more about owning your thinking process:

  • Don't hesitate to pause and frame your thoughts before jumping in as it shows control, not hesitation. If you need a moment, say something like “Let me take a moment to think this through” as it sounds composed and confident.
  • State your hypotheses clearly, even if you’re not 100% sure.
  • Keep your tone calm and steady, especially when challenged as partners often push just to see how you react.

Hope this helps!