Hi everyone! I’ve been contacted by Deloitte for an interview, and they told me to focus on innovation-related business cases. Any tips or examples on what to expect?

Congrats on the interview! When they say “innovation-related business cases” the key is to figure out what kind of innovation they’re talking about:

• Is it internal innovation to improve efficiency, reduce costs, or streamline ops?
• Or external/customer-facing innovation to drive growth, new products, or better experiences?

More often than not, it’s the latter — think launching a new digital service, building a better customer journey, or adopting tech to solve pain points. These cases usually follow a flow like:

1. Understand the customer problem (pain points, unmet needs, friction)
2. Identify and prioritize solutions (new product, tech, service model, etc.)
3. Articulate the value (revenue upside, NPS improvement, retention, etc.)
4. Think through implementation (timeline, feasibility, barriers)

Innovation can be tech-led (e.g. software platform), process-led (e.g. new service delivery model), or a mix — your job is to stay structured, ask smart questions, and link ideas back to business impact.

Hope it helps, please upvote and good luck!

Andrea, 

Great to hear that you know what to focus on. 

It's essential to note that even when you receive cases predominantly from a specific industry, the types of problems are common across all cases. So you will still stand to benefit from cross-training with other case types. 

If you know that they will expect you to have deeper knowledge within this industry, start by checking the case library here for specific cases, or scan through business school case books. Also, it would be helpful if you could AI-generated a primer for innovation-related topics so you can update your knowledge of the most recent trends. 

Best,
Cristian

Hi Andrea,

That’s great news. Deloitte’s innovation-related cases are usually less about complex math and more about showing structured, creative business thinking. I’ve helped several students prepare for these, and the key is to link innovative ideas with practical impact.

Expect cases around digital transformation, new product or service launches, or improving customer experience through emerging tech like AI or automation. They’re often open-ended — for example, “How can our client use technology to stay competitive?” — so focus on structuring your thoughts clearly rather than finding one right answer.

When preparing, get comfortable using simple frameworks that show logical flow: identifying pain points, generating ideas, prioritizing by feasibility and impact, and laying out next steps. Read a few Deloitte case studies or thought-leadership reports to learn how they talk about innovation — it’ll help you sound grounded and realistic.

These interviews reward creativity supported by solid business reasoning, not abstract brainstorming.

Happy to help you prep – feel free to reach out!

Best,
Evelina

Hey Andrea, Deloitte innovation cases usually focus on new products, digital transformation, or process improvements. Expect questions like evaluating a new tech solution, deciding whether to launch an innovative service, or improving efficiency with digital tools. Structure your approach around current state, challenges, potential solutions, and impact, and be ready to discuss feasibility, costs, and benefits. Using frameworks like market/technology fit, ROI, and implementation steps works well. Thinking aloud and asking clarifying questions is key. best, Alessa :)