Hi everyone! I’ve been contacted by Deloitte for an interview, and they told me to focus on innovation-related business cases. Any tips or examples on what to expect?

Question

Cristian · Answer

Andrea,

Great to hear that you know what to focus on.

It's essential to note that even when you receive cases predominantly from a specific industry, the types of problems are common across all cases. So you will still stand to benefit from cross-training with other case types.

If you know that they will expect you to have deeper knowledge within this industry, start by checking the case library here for specific cases, or scan through business school case books. Also, it would be helpful if you could AI-generated a primer for innovation-related topics so you can update your knowledge of the most recent trends.

Best,
Cristian

Kevin · Answer

Congrats on the interview! When they say “innovation-related business cases” the key is to figure out what kind of innovation they’re talking about:

Is it internal innovation to improve efficiency, reduce costs, or streamline ops?
Or external/customer-facing innovation to drive growth, new products, or better experiences?

More often than not, it’s the latter — think launching a new digital service, building a better customer journey, or adopting tech to solve pain points. These cases usually follow a flow like:

Understand the customer problem (pain points, unmet needs, friction)
Identify and prioritize solutions (new product, tech, service model, etc.)
Articulate the value (revenue upside, NPS improvement, retention, etc.)
Think through implementation (timeline, feasibility, barriers)

Innovation can be tech-led (e.g. software platform), process-led (e.g. new service delivery model), or a mix — your job is to stay structured, ask smart questions, and link ideas back to business impact.

Hope it helps, please upvote and good luck!