Practice With Market Entry Cases
Rally racing
Your client is the owner of UBS #42, a rally racing team. There are 36 races in a season. At the end of the season, the driver who has earned the most number of points will win the championship.
Jeff Tarin, a well-known driver, races for UBS #42. He began racing in this tournament six years ago and is currently ranked fifth in a field of 40 drivers.
The director of marketing at Jazz Sweets recently contacted your client to ask whether your client would like to start a second racing team that Jazz Sweets could sponsor. The director realizes that rally racing is the fastest-growing race sport segment among males aged 18-45.
He has already asked a successful driver from a regional conventional racing circuit to be the new team’s first driver. Your client wants to know whether he should go ahead with this opportunity.
New magazine
Your client is the CEO of a publishing company that publishes an educational magazine and a women's magazine.
Although both businesses are profitable, they are not growing fast enough. Thus, the CEO is thinking about starting a third monthly magazine that is targeted towards 30 to 60-year-old men in the US. He wants to know whether he can reach his first-year goal of $15 million in revenue.
In-flight Broadband
Our client is a startup that can deliver broadband internet aboard commercial flights.The company owns a patent on a necessary technology. They want to know whether their current business model is valid.
Practice Cases with Peers That Are Currently Looking for Interview Partners.
Acquiring a vineyard in the Piedmont region (Italy)
Your client, a private equity fund, is considering entry into the wine business through the acquisition of a vineyard called “Piumarolo” in Italy's renowned Piedmont region. Since this marks the fund's initial foray into this specific sector, they have engaged our team to conduct a preliminary market analysis and determine the feasibility of this prospective transaction.
Powered Wheelchairs
We have been hired by the CEO of Comfort Chairs, a company that manufactures complex powered wheelchairs. Comfort Chairs has headquarters in Sweden with manufacturing in Sweden and sales all over Europe. The company enjoys a strong market position and is known for being a pioneer in its industry. It was recently acquired by a leading global private equity firm that is interested in driving the international growth of Comfort Chairs. Especially, the US market looks very interesting.
The CEO has hired you to help him with two things:
1. Determine the size and the growth of the US market for complex powered wheelchairs.
2. Analyze whether entering the US market is attractive.
McKinsey Case: Digital & Vegan Restaurant Franchise
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, called “VegDigi”. VegDigi has just 3 corporate restaurants in Vienna and no franchisees, yet, but their business model is considered innovative for a restaurant industry, and is based on 3 pillars:
- Proprietary IT system – VegDigi’s team has developed their own IT system (which manages all restaurant processes – from cashier desk and employee schedules to inventory management and delivery).
- Innovative vegan menu – VegDigi offers fresh, whole-foods vegan menu, which differentiates itself from the rest of the fast food offering in taste and quality. VegDigi puts a lot of focus on its foods being healthy.
- Transparent business practices and processes – VegDigi prouds itself to be a transparent business, meaning they publish all their data and talk about their success and failures openly online.
Our client has engaged us to help them to determine whether or not to make an investment into the VegDigi.
Nutripremium
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany.
Nutripremium has two main lines of products:
- Vitamin-supplements for pregnant women
- Concentrated dehydrated aliments and vitamin pills for sick patients (with Diabetes or Cancer).
The CEO of Nutripremium thinks that the market in Europe is starting to get saturated and wants you to analyze the Chinese market.
What are the key areas you would explore to determine whether this is a good idea?
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