Case by

PrepLounge

Daily Journal

Case information

Difficulty: Intermediate

Interviewer-led

1.1k Ratings

Times solved: 15.5k

Market sizing Growth strategy

Case Prompt:

Our client, Daily Journal is a highly respected & upscale newspaper which is read widely in the UK. The paper is positioned between the Wall Street Journal and the New York Times. Recently, the newspaper added an online segment which is a spin-off from the motherfirm. Dailyjournal.com is currently just an online version of the newspaper, but work is underway to structure the online version into a consumer-appealing website.

Their main goal is to earn revenue from the website and that's where you come in. The client wants to know how to generate revenue from the website?

Overview of All Exhibits

Practice makes the difference

Practicing alone helps – with a partner it’s even better. Solve this case in a realistic mock interview.

Sample Structure

Show sample structure Hide sample structure

I. Approach

1. How would you approach such a case?

Show additional information Hide additional information

Show solution Hide solution

II. Revenue Models

2. Now that you have some information on the site stats, what kind of revenue models can we think of for the client?

Show solution Hide solution

III. Transaction Model

3. Let's look into the transaction model, how would that look like and what is the estimated revenue the company can generate?

Show solution Hide solution

IV. Revenue Calculation

4. Great, say we want to estimate how much revenue could the company generate with this model, assuming that the site gets 1 m unique visitors per year and annually 25 m articles are read, the company wants to publish 100,000 premium articles a year and it is expected that each visitor will read about a 1,000 premium articles a year?

Show additional information Hide additional information

Show solution Hide solution

V. Recommendation

5. Since we have less time, let's round it up. Say you come across the client and he wants a quick summary - what would you say to him?

Show solution Hide solution

Further Questions

In today's age and with the knowledge you might have on newspapers & magazines, which model is better to pursue - subscription model, advertising or transaction model? Why?

Practice This Case With Peers Who Are Currently Looking for Interview Partners.

All Meeting Slots

Do you have questions on this case?

Ask our community and receive answers and tips directly from our experts.

Questions on This Case

Consulting

Question about

Why conversion rate?

on Jan 22, 2020

Global

3.5k

Related Case Interview Basics Articles

The Tuckman Model

Common Terms of Business

At the core of comprehending team dynamics is the ingenious creation of Bruce Tuckman, the Tuckman Model. Bruce Tuckman, an eminent psychologist and researcher, introduced this model in 1965, and it has since been a fundamental framework for understanding team behavior and guiding team development.Tuckman, with his deep-rooted interest in group dynamics, recognized the evolution teams go through in their journey towards high performance. His model offered a lucid, linear path for this evolution, making it easily understandable and implementable in varied team environments.His ground-breaking work has led to profound shifts in how organizations manage their teams, promoting a more empathetic and result-oriented approach. Tuckman's model stands out as an insightful roadmap that helps navigate the complex maze of team development, and its utility spans multiple disciplines and industries.In a consultancy environment, the model is especially relevant due to the constant team reshuffling and the high value placed on effective teamwork. With consultants often stepping into pre-established teams, understanding the team's current developmental stage - whether it's forming, storming, norming, performing, or adjourning—is invaluable.By using Tuckman's model as a reference, consultants can quickly assess team dynamics, identify issues, and devise strategies to move the team towards the next stage. In essence, Tuckman's model provides a clear framework that can be used to maximize team effectiveness, making it a critical tool in the consultant's toolkit.

To the article

Herzbergs 2-Factor Theory

Common Terms of Business

The Herzberg 2-factor-theory, also known as the two-factor theory or motivation-hygiene theory, was developed in the 1950s by Frederick Herzberg. Herzberg was an American industrial scientist and psychologist who taught as a professor at various universities. His research interests focused on what makes people satisfied at work.His theory aims at explaining and influencing motivation and satisfaction at work. It postulates that there are two distinct groups of factors that influence job satisfaction and dissatisfaction, and they have different effects on employees.Herzberg's research findings are also more relevant than ever in today's work environment, especially in light of the shortage of skilled workers, burnout, and in the debate about a 4-day work week.

To the article

Growth Strategy

Types of Cases

In case interviews, you are often tasked with developing strategies to increase a company's revenue. It's crucial to conduct a systematic analysis to provide well-founded and actionable recommendations.Below, we’ll break down the key factors you need to consider and show you how to structure your response in a clear, effective way. Our goal is to give you a practical guide to help you ace your case interviews and build strong growth strategies.

To the article

The Blue Ocean Strategy

Common Terms of Business

The Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne in their book Blue Ocean Strategy (2005), turns traditional business thinking upside down. It focuses on tapping into undiscovered markets – the "blue oceans" – where companies can operate alone and avoid competition. The result? More growth and higher profits.In contrast, the "red ocean" refers to the already overcrowded market space where competition is fierce, and companies are constantly striving to outdo each other. This often leads to declining profits and limited growth. 🌊The Blue Ocean Strategy represents a shift away from this destructive competition towards a more constructive and creative form of market development. It encourages companies to go beyond the industry's conventional boundaries and create new markets, making competition irrelevant.

To the article

Market Sizing

Types of Cases

Questions about market size are frequently asked in case interviews in consulting because they require a blend of logic, mathematics, and common sense. They can be asked as standalone questions or as part of a larger case. Applicants who are familiar with market sizing questions can really perform here.

To the article

Daily Journal i

Case Prompt:

Sample Structure

I. Approach

1. How would you approach such a case?

II. Revenue Models

III. Transaction Model

3. Let's look into the transaction model, how would that look like and what is the estimated revenue the company can generate?

IV. Revenue Calculation

V. Recommendation

5. Since we have less time, let's round it up. Say you come across the client and he wants a quick summary - what would you say to him?

Possible answer:

Further Questions

Daily Journal