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CTcon Case: Das beste Eis der Stadt!

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Difficulty: Intermediate
Interviewer-led
200+ Ratings
Times solved: 15.9k
Capacity change Growth strategy Market entry New product Profitability analysis

Case Prompt:

Deine Klientin ist die Besitzerin der Eisdiele TOTO in einer deutschen Großstadt. Das Geschäft läuft so gut, dass die Besitzerin eine weitere Filiale eröffnen will. Sie ist hellauf begeistert und möchte auf Nummer sichergehen. Sie fragt Dich daher: Ist das eine gute Idee?

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I. Informationen und Struktur

Welche Gesichtspunkte hältst Du für wichtig, um Ihr eine Empfehlung auszusprechen?

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II. Umsatzprognose

Wie viel verkaufte Eiskugeln könnten wir im Jahr erwarten?

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III. Gewinnprognose

Wie unterscheiden sich die Szenarien im Hinblick auf den Gewinn?

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IV. Mehrmenge

Wenn wir die zweite Filiale eröffnen: Wie viel Eiskugeln müssten wir pro Jahr mehr verkaufen, um 5.900€ mehr Gewinn zu machen?

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V. Weitere Optionen

Welche anderen Möglichkeiten, Expansion ausgeschlossen, siehst Du den Gewinn zu erhöhen?

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VI. Chancen & Risiken

Welche Vorteile bzw. Risiken siehst Du bezüglich der Expansion abseits des direkten Gewinnes?

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VII. Abschließende Empfehlung

Deine Klientin würde nun gerne informiert werden. Was empfiehlst Du Ihr?

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Further Questions

Inwieweit unterscheidet sich eine Expansion in der selben Stadt zu einer Expansion in eine andere Stadt?

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Fehler?
on Apr 13, 2020
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Was könnte im AC kommen?
on Apr 01, 2021
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Stepstone Case Study
on Apr 01, 2021
Global
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