Paragraphs highlighted in green indicate diagrams or tables that shall be shared in the “Case exhibits” section.
Paragraphs highlighted in blue shall be verbally communicated to the interviewee.
Paragraphs highlighted in orange indicate hints for you on how to guide the interviewee through the case.
3-step approach to get to final recommendation
Analysis of the potential drivers – What are the potential reasons for these protests? Potential framework to use: PESTLE
Benchmarking analysis – How bad is the problem compared to other countries? Where does our client’s country stand?
Recommendations for action – What can be the relevant actions to solve this problem? Brainstorming
1. Potential drivers analysis
Potential framework to use: PESTLE
- Political: corruption, autocracy, little / no social benefits, low security requirements, barriers to trade, etc.
- Economic: economic poverty, low standard of living, low GDP, unemployment rate, etc.
- Social: social poverty, racism, lack of freedom of assembly, lack of inclusion, income distribution, education, security level, etc.
- Technological: low technical standards, no government investments in R&D, etc.
- Legal: lack of legal certainty, corruption, incision in fundamental rights, etc.
- Ecological: environment pollution, no fair trade, littering / garbage problems
The reason for these protests is economic poverty.
2. Benchmarking analysis – How bad is the problem compared to other countries? Where does the client's country stand?
In order to define how bad the poverty level is in comparison to other countries, compare the GDP per capita with other countries
To calculate the GDP per capita, following information is needed:
Number of inhabitants
GDP of country
Calculation: USD 1 trillion / 150 million / 12 months = USD / month 555.55
Share the Diagram with the candidate.
Where does the client's country stand? Would you say this is a particularly rich or poor country?
The diagram shows that the client's average income level is relatively low (e.g., only ±3.6% of Monaco’s GDP per capita)
The country is on a similar level as Cuba and Equatorial Guinea which are rather poor countries
However when you look at the absolute rank of the country (52), it becomes clear that the client's country must rank in the upper 30% of all countries in the world (±200 countries). Therefore there must be another reason for these protests in this country – maybe the span between rich and poor is very large
We know that income double along the quintiles of the population. That is to say that the lowest earning 20% of population earn half of what the second-lowest earning 20% earn, and the second-lowest earning 20% earn again half of what the third lowest-earning 20% earn and so on. Please calculate the GDP per capita of the highest and lowest quintile.
Calculation of GDP per capita
X + 2X + 4X + 8X + 16X = USD 1 trillion
31X = USD 1 trillion
X = ca. USD 32 billion
Number of people within one quintile: 150 million / 5 = 30 million
Avg. income of one worker in Q1 per year = 32 bn / 30 mn = USD 1,066.67
Avg. income of one worker in Q1 per month = USD 1,066.67 / 12 = USD 88.89
Avg. income of one worker in Q5 per year = USD 1,066.67 * 16 = USD 17,066
Avg. income of one worker in Q5 per month = USD 17,066 / 12 = USD 1,422
Avg. worker in Q1 earns only 6% of avg. worker in Q5
3. Recommendations for action – What can be the relevant actions to solve this problem? Brainstorming
Lift up living standards of Q1 and Q2 to the level of Q3 (Q1 income = USD 32bn, Q2 income = USD 64bn, Q3 income = USD 128bn, --> ca. USD 160bn needed)
Increase top tax rate (in DE: “Spitzensteuersatz”) - increase tax rate of rich people
Increase tax rate for corporates
Introduce minimum wage
Increase social benefits
Improve access to education
Create new jobs (especially in the low wage sector)
Invest in infrastructure, e.g. access to internet and computers to enable remote work for developed countries
Potential clustering in direct and indirect recommendations possible!
4. Final recommendation
Recap: Our client is the government of an imaginary country which suffers from numerous protests.
- These protest exist due to economic poverty. This means a lack of economic means.
- First, GDP per capita is very low: The GDP per capita is USD 556 which is very low and similar to poorer countries like Cuba, and Equatorial Guinea.
- Second, the gap between rich and poor is very large: An average worker in the lowest income quintile (20% of population) earns only 6% of an average worker in the highest income quintile.
Recommendation: Raise the living standards of the lowest earning 40% of the population to equal the third quintiles' living standardf. This equates to a cost of USD 160 billion and can be achieved through two measures:
- Tax redistribution (immediately effective)
- Investment in education (long-term effective)
- Consider for whom the tax increase should be carried out, e.g. for the top quintile or corporates, and to what extent such tax increase should take place.
- Detail out education strategy / execution plan