Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Back to overview
Anonymous A
on Feb 04, 2025
DACH
Question about

Zusatzfrage

Ich hätte eine Rückfrage zur Zusatzfrage unten. Wieso kauft der Kunde bei einem Preis von 1,1 Pfund nur noch 10,45 Einheiten? Ich verstehe die Rechnung mit den 5% der Preiselastizität (0,95 x 11 Einheiten). 

Aber rein aus der Logik heraus wird der Kunde (vor allem bei Alltagsartikeln) weiterhin die gleichen Produkte kaufen, weil sie zu den Grundnahrungsmitteln gehören, oder nicht? Sprich er wird weiterhin die 11 Einheiten kaufen trotz höherem Preis.

Es handelt sich bei -0,5 nämlich um eine unelastische Nachfrage:

  • Preisänderungen haben relativ geringe Auswirkungen auf die nachgefragte Menge.
  • Typische Produkte: Grundnahrungsmittel, Medikamente, Benzin (notwendige Güter).
  • Unternehmen können Preise erhöhen, ohne dass die Nachfrage stark zurückgeht.
1
200+
6
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Pedro
Coach
on Mar 31, 2025
Bain | EY-Parthenon | Former Principal | 1.5h session | 30% discount 1st session

You have to review price-elasticity concept.

Although it is a staple good, the fact that the price went up still has some impact on demand. A couple of reasons for that (there may be more, but just two very evident ones): 

  1. You have a limited budget (e.g. minimum wage), you won't be able to afford more, even if you wanted. The price goes up 10%... but you don't have enough money to buy the same quantity
  2. There are substitute products. Potatoes become 10% more expensive, so you buy less potatoes and more "pasta", bread or rice.

But more importantly, you mention that with -5% price elasticity... "price changes have relatively small effects on the quantity demanded."

Well, that is exactly the case. Price went up 10%, but demand only went down by 5%... that is a small effect.

What you seem to be advocating is that to a -5% price elasticity ... if prices went up by 10% then you would have a 0% impact on demand... Please understand that in that case it would be a 0% price elasticity and not a -5% one. The number -5% is not a qualitative opinion or arbitrary number, but rather a mathematical calculation of the exact impact expected in demand.

Similar Questions
Consulting
Just did the Mckinsey Solve Game (January 2025) - got some questions/insights
on Apr 24, 2025
Global
5
3.2k
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
35
5 Answers
3.2k Views
+2
Consulting
Currently applying for jobs as business development manager/sales manager/director, Key-account manager (Industry), does anybody here have access or references to some cases examples? I would appreciate that.
on Dec 02, 2024
DACH
2
300+
Top answer by
Ex-BCG Project Leader (Energy + Climate & Sustainability) | Experienced Interviewer
20
2 Answers
300+ Views
Consulting
Questions for coffee chat with recruiter
on Mar 27, 2025
DACH
6
2.0k
Top answer by
Thabang
Coach
Ex-McKinsey Consultant | McKinsey Top Coach & Interviewer | Special Offer: Buy 1 Session Get 1 Free (Limited time!)
34
6 Answers
2.0k Views
+3
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
Thanks for your feedback! Your opinion helps us make PrepLounge even better.