Dear community member
I have a question regarding a case study mentioned in Bain&company website, here is the link
my Q is about the second part: Which one would result in more revenue this year?
in this part, I got confused about the calculation of intermittent sales. why in the calculation, we have 10 million people in both 40$ and 75$ purchase...
to me, it should be
2.5 mil person * 40$ AND
7.5 mil person * 75$
look forward to having your opinion.