Hi, for a company that has declining profit, assuming that the main reason is a declining sales volume, what is the best way to further break down the drivers and find the root cause?
I'm trying to figure out a MECE structure that would include the most critical drivers. Would this structure work?
1. External: regulation / trend (technology) / customer preference shift / competitor (doing something new) / supply chain disruption
2. Internal: manufacturing / delivery / product / customer
Seems that this could be extended to a longer list… Any better idea to start “broad enough” and have different buckets that would cover all possible directions?