Hi Peers,
can you please feedback this structure for the case?
(sorry, the structure is hard to visualise here in text)
- Why is revenue declining for Muse19?
*Internal:
- Revenue:
- number of visits
- number of visitors
- Trends
- Consumer/museum trends
- digitisation
- experience museum
- relevance of our offering (relevant art in the museum?)
- Trends in no of visitors per year
- Consumer/museum trends
- Seasonal variation
- seasonal in the year
- shorter exhibitions
- Length of stay
- Our product offering
- museum entrance
- workshops and seminars
- other services
- Trends
- customer segments and preferences
- A: Tourists,
- B: students,
- C: others
- number of visitors
- number of visits
1.2. Average spend:
- Private customers:
- ticket price for entrance
- standard
- discounted
- membership
- other spendings such as museums shops and cafe (cross-selling)
- donations
- ticket price for entrance
- Institutions, companies government or similar
- cash donations
- material donations
- grants and subsidies
2. Costs
2.1 Direct costs for opening hours
2.1.1 Labour (cashier, shop, cleaning)
2.1.2 electricity
2.1.2 Experts for workshops, seminars & co
2.1.3 Info material, printing tickets etc.
2.2. Indirect costs for the Muse19
2.2.1 Rent Museum (and office)
2.2.2 Admin
2.2.3 Sales & Marketing
2.2.4 Security services
2.2.5 Maintenance of art and building
3. Our internal capabilities
3.1 Knowledge in Marketing, PR, Communication
3.2 Capacity in Sales and fundraising, lobby work
*external
4. Competition
4.1. benchmarking with competitors
4.1.1 Prices
4.1.2 Offerings, products, services
4.1.3 USP
4.2. Relationship with museums
4.2.1 Synergies
4.2.2. Collaboration possibilities
4.2.2.1 Ticket for all museums
4.2.2.2 Events, Workshops, seminars
4.3 Collaboration with other stakeholders such as hotels, restaurants, public transportation
Would you name costs? In my first attempt I did, segmenting the costs in overhead, labour, rent etc.
Dear Ian, thanks for your comment! - The comment is related to a case about a non-profit museum (please see above the comment). - I am aware that this is extensive and will be hard to show all of this in 2 min, however, trying to be comprehensive when training in order to have enough ideas in the interview works well for me. - The structure is somewhat tailored, but I understand that one bullet point cannot show all the thoughts behind it related to the case. What I try to do is, tailor a simple profit framework to a revenue case. Doing only revenue does not seem enough either; Option 1: Go very deep (deeper than 3 levels), Option 2: make it a little broader