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Solution correct?

Music Streaming - Market Sizing
New answer on May 20, 2023
1 Answer
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Anonymous A asked on May 19, 2023

Hi all,

I have quick Q. The solution (see below) suggests that 1% increase in the adoption rate would lead to a 5% increase in hours per week/year (period does not matter). 

I have a hard time following the implicit math:

1% increase in adoption = 750 m people * 22 hours/week per person = + 16.5 bn hours per week additional hours

16.5 bn hours of 33 bn hours (previous value) is a 50% increase, which is self-evident given that 750 m people = 50% of 1.5 bn people. 

Can someone help me spot my mistake? Your help is much appreicated!

 

 

Proposed solution

  • The analysis is most sensitive to the % adoption of people on the platform; a 1 percent point increase would skew the analysis by ±5%.

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Best answer
Ian
Expert
Content Creator
replied on May 20, 2023
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

Help us help you please.

This case has a dozen solutions/sections. 

Please make super super clear exactly what section you're referring to - when getting free help aim to make it as easy as possible for the helper in order to maximize response rate (really really important skill in consulting when working with clients)

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Ian

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